The London Aquatics Centre, by Zaha Hadid Architects, was the showpiece of the London 2012 Olympic Games. In 2014, ZHA completed a reconfiguration of the building, removing the two temporary seating wings installed for the Games, to reveal the building in its final form.
The London Aquatics Centre is now a public swimming pool and events venue with two 50-metre swimming pools, a dry dive training area, a gym, a cafe and a crèche. It also retains 2,500 seats for major events such as the World Diving Series and the European Swimming Championships.
We were appointed by ZHA to design the wayfinding and signage for the newly transformed building and worked closely with the architects, the Legacy Development Corporation and GLL to deliver the scheme.
The building is arranged on two levels with the main destinations on the lower level and the seating arena on the upper level. The signage consists of a combination of fabricated acrylic pictograms and screen-printing applied directly to surfaces.
In the seating arena we have also introduced a series of totems and floor graphics to guide spectators to and from their seats during major events.
A key aspect of the brief was the navigation of the large changing area. We designed a series of pictograms which indicate a range of changing facilities such as family, group change and accessible. The pictograms also respond to the multi-lingual visitor profile of the local community.
We introduced a simple colour coding system to guide visitors to the changing area nearest to their pool: training pool, competition pool or diving pool. The colour palette stands out against the backdrop of raw concrete and white rendered walls and picks up on the sulphur yellow accent that can be found in ZHA’s interior scheme.