Derwent London is a design-led property company with a reputation for high quality, contemporary architecture and innovative refurbishment. 

We have established a close working relationship with Derwent London over many years, having designed building identities, signage and marketing material for some of their flagship developments.

Renowned for its successful large scale office developments such as The Johnson Building in Hatton Garden and the Tea Building in Shoreditch, Derwent London’s portfolio also consists of a number
of relatively small buildings. In comparison, these are quick turnaround and fast to market. 

Selfridges & Co’s Birmingham store is an innovative and award-winning building designed by Future Systems architects. Prior to its completion,
we were commissioned by Selfridges CEO, at the time, Vittorio Radice, to design a limited edition brochure that communicated the inspiration and vision behind the architecture.

The objective was to underscore Future Systems architects’ innovative approach to the building and reflect the spirit of the creative process. Powerful imagery of the architecture combines with photographs of Selfridges’ products to tell the story of the unique building design. 

D&AD Awards 2001
In Book

The Architects Registration Board (ARB) is the UK’s architectural regulatory body, whose role is to ‘protect the consumer and safeguard the reputation of architects’.

Following our work on a new identity for ARB, we designed their annual report for three consecutive years. This important printed communication item was key in establishing the new identity in the architectural and consumer communities.

As part of our wayfinding scheme for the Barbican Arts Centre we designed a new visitor map. Previous maps tended to contain too much architectural detail making them confusing for the visitor. We stripped back the information and created a design which is simple, unfussy and intuitive. 

The style of the map is designed
to relate to the visual language we created for the foyer wayfinding scheme. Produced on light weight paper we printed large numerals on the reverse which show through to indicate the level of each floor. The treatment of the numerals has a
direct link to the level directories
in the foyer. The visitor is therefore presented with a consistent language which is applied across all wayfinding information.

Studio Felicity Bell is a small architectural practice working on a broad range of retail and commercial projects with an integrated approach to architecture and interiors. 

Felicity forms close working relationships with her clients and it
is important that the Studio’s identity represents Felicity and the personal touch that she brings to her
projects. The website is the primary communication tool for Felicity and we designed an elegant and calm presentation of seven key projects which represent the clean, beautiful, modernist approach of the studio.

The Canal Building is a residential conversion of an industrial warehouse on London’s Regent’s Canal.
We designed an identity for
the development to appeal to
a discerning, design-conscious
market.

The identity focused on the strong architectural grid of the building, and
its water side location, to provide
a compelling graphic image which
was used on all marketing materials.
The identity was applied across
all media including advertising,
leaflets, stationery, a sales area
and signage.

Team+Spirit was an internal newspaper for French-Belgian bank, Dexia to help employees understand and feel part of the Group as a whole while it went through a period of expansion and change. 

The newspaper required a strong graphic identity as a focal concept
for a unified approach to internal communications across the Group. 

We introduced a plus symbol to the ‘Team + Spirit’ name, creating a fresh, positive logotype for the newspaper. The plus symbol was also utilised as a subtle gridded pattern behind pull quotes and across images. 

We created a modern, legible newspaper, which is inviting to read and relevant to all employees. The graphic concept was developed
in close consultation with editorial
and production staff from several countries. We supervised production of the first issue and produced
design guidelines to help ensure the newspaper remains consistent over subsequent issues.

WalkRide is the umbrella name for an information and movement system
for NewcastleGateshead that seamlessly combines information for both pedestrians and public transport users. The project included the livery and related information for a new city centre bus service ‘QuayLink’.

Cartlidge Levene worked in collaboration with City ID to develop the WalkRide identity which reflects the distinctive culture and heritage of NewcastleGateshead while providing the flexibility necessary to express everything from complex practical information such as maps and bus timetables to more expressive elements such as the bus livery.

The QuayLink bus livery is bright yellow with simple, minimal graphics designed to stand out amongst the multitude of bus operators in the
city. The yellow is also an historical reference to the buses that were iconic in the city during the pre-deregulation era.