After designing the launch poster for Eye magazine, we retained our relationship with the publishers who were keen to attract well-designed adverts into their magazine to establish a benchmark standard.
We were given a series of full pages, over several issues, which we used
as a forum for experimentation. Some
of the conceptual themes that we explored were precursors for design directions that we developed in our later work, others were one-off, playful visual expressions. These were not adverts for Cartlidge Levene, in the true sense, but windows
into our way of thinking and our exploration of process.