Prior to the launch of Eye magazine (the international review of graphic design), the publishers required a media pack aimed at prospective advertisers and subscribers. The three-part pack contained a rate card, a technical data sheet and an A1 folded poster.
The objective was to raise awareness and anticipation for the launch of the magazine and to convey Eye as a ‘high quality, authoritative European title offering definitive coverage of graphic design’.
Featuring photography by Richard
J Burbridge, the poster consists of an abstract map of Europe which forms an organisational framework for layered imagery and type. The text is in three languages; English, German and French.
D&AD Awards 1991
Yellow Pencil Award
