Designs of the Year is the Design Museum’s annual awards event. An exhibition showcases approximately one hundred of the most innovative and forward looking designs from around the world and the winners
are announced at an event held at the Design Museum, London. We were commissioned to design the exhibition and related graphic material for the 2010 awards.
Rather than design disciplines such
as Architecture, Fashion, Graphics etc, the exhibition was curated by
a series of seven conceptual themes such as Everyday Design, Cultural Heritage and Communication. Our concept was to create a coherent, unobtrusive display to contain the eclectic mix of exhibits, ranging in scale from a car to a household
plug. To achieve this, we designed a continuous, fluid ribbon that could rise and fall to create display niches and surfaces for the exhibits and create discrete zones for each theme.
Each display ribbon uncoiled from a gallery column which were painted in bright colours with bold, graphic words indicating the start of a theme and a family of clear acrylic label holders integrated with the table tops. We also carried the graphic language from the exhibition through to the related awards material including the awards catalogue.