We were commissioned by interior designers and architects MoreySmith to create an identity for their successful award-winning practice.
We designed a dot matrix font which was specifically created for use in print and web environments and we multiplied and offset to logo to create a fluid identity. The new logotype also provides opportunities to enrich the identity by using a series of tactile techniques. Thermography is used
on the stationery, with a solid colour printed on the reverse and the laser cutting is used on document covers.
Large address labels allow MoreySmith to reuse old envelopes and recycled card is used for generic document covers. There is a palette of three highlight colours for title sheets, with each colour revealed through the laser cut logo.
MoreySmith’s website extends the visual language through to screen-based media.
The dot matrix logotype animates
on the arrival page and the graphic language is clean, fresh and uncluttered.
D&AD Awards 2008
In Book
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