Stanton Williams are an established, international architectural practice. Their core philosophy is ‘to inspire users through their experience of space, light and materials’. The practice has evolved over a 25 year period and we were commissioned to redesign their identity to reflect their current position and ethos.
With every project we take time to engage with our clients and gain an understanding of their working methods and underlying principles. After numerous conversations with the directors and partners we gained an invaluable insight into the practice.
Key concepts became apparent – ‘pushing and pulling volume’, ‘the beauty of raw, natural materials’ and a ‘rigorous attention to detail’. It was clear that a new, bold, confident language was emerging in Stanton William’s recent work and their desire was for the identity to reflect this shift.
Our solution was to create an elegant, structural logotype that hints at simple, constructed interlocking forms. Across the stationery this logotype is either pushed-into or removed-from carefully chosen, tactile materials, while rigorous typographic templates unify the extensive range of architectural documentation.
Externally, the logotype at the office entrance is water-cut through stainless steel.
A key part of the identity is the submission document. This is one of the most important points of communications for architects and the presentation and clarity of information has a direct bearing on how the practice is perceived by potential clients.
The identity is also carried through to the website, aligning the brand across all forms of communication.
ISTD International TypoGraphic Awards 2011 Certificate of Excellence