SWIFT (Society for Worldwide Inter-
bank Financial Telecommunications) provides secure global messaging
to the world’s banks and financial institutions.
We created a visual language system which is not logo-driven, offering flexibility and the opportunity to evolve. Horizontal movement across page or screen is used as a metaphor for the transfer of data.
We created a menu of graphic elements which can be used to express various forms of information and imagery. An easy-to-use, highly detailed guidelines manual and template system ensured that the identity was applied accurately and consistently by the internal communications team.
