To coincide with the launch of Nokia’s new typeface, Nokia invited a small group of individuals and design agencies to create a unique A1 poster using their new font ‘Nokia Pure’. The brief was to reflect the design foundations of Nokia Pure, which are built on the roots of great Finnish design. The posters were produced in an edition of 20 and exhibited at a special event in Shoreditch, London.
Our poster was inspired by the Finnish architect Alvar Aalto who spoke about an intimate connection between design and the Finnish landscape. Inspired by his affinity with natural forms and materials, we created a series of posters using only wood veneer. No ink, no paper, no print process – just the purity of removing material to render the font.
We listed Finland’s ten most common trees in English and Finnish. Our concept celebrates the essence of minimalism, beauty and natural form which lie at the heart of Finnish design.