151 Rosebery Avenue is part of a flexible identity and signage concept that we have created for a number of Derwent London’s properties. We developed a family of numeral-based identities which evolve to suite the characteristics of each individual building.
The 151 drop shadow numeral was used in marketing material and hoardings during pre-letting, as well as internal signage in the completed building. Bold drop shadow floor numbers were painted directly onto walls in the lift lobbies and a large scale three-dimensional 151 was installed as a centre-piece in the reception area.
We have established a close working relationship with Derwent London over many years, having designed building identities, signage and marketing material for some of their flagship developments.