The Johnson Building, located in Hatton Garden, London is a flagship development by property investment company Derwent London. We were commissioned to design the building branding, marketing material and signage.
We created an identity which we applied to brochures, hoardings and windows. We also introduced a series of environmental graphic treatments in the building, during the letting phase, to help orientate prospective tenants and enliven the empty floor spaces.
Finally, we applied the identity to the completed building. The logotype was applied to the concrete walls and we designed a 4.5 metre high tenant directory which leans against the wall in the entrance lobby, creating a dramatic sculptural form in the double-height space.
