The Royal College of Art is the world’s most prestigious and influential postgraduate art and design school.
We have been appointed to design the wayfinding and signage for all of the Royal College of Art buildings, comprising of two London sites in Kensington and Battersea. The project will be rolled-out in phases completing in 2015.
The first phase was installed in the new Dyson Building in 2012. Located in Battersea, the Dyson Building, by architects Haworth Tompkins, unites the Fine Art disciplines for the first time in the College’s 175 year history. It also houses a 220-seat lecture theatre, an exhibition gallery and ‘InnovationRCA’.
A key part of our brief was to design a common signage design language to unite wayfinding information across a diverse range of building types. These include the industrial workshop aesthetic of the Battersea campus and the eclectic mix of architectural styles in the Kensington campus ranging from the 1960s Darwin Building to the Georgian Queen’s Gate Building.
Our wayfinding strategy incorporates two layers of signage: an updateable element to provide flexibility as more space becomes available in Battersea and a permanent element, consisting of hand-painted lettering, used for information such as building names, level numbers and donor recognition signage.
Our design utilises the new Royal College of Art brand, designed by Research Studios. Our core fonts are ‘Calvert’ – first used by the College in 1992 and ‘Calvert Brody’, a new font created by Neville Brody, Margaret Calvert and Henrik Kubel. The stencil characteristic of ‘Calvert Brody’, suggests cutting and tactile treatments and we have reserved its use for permanent information where we can carve and embed type into
The Battersea campus is being further extended to include the Woo Building, which is due to open in 2014. Final redistribution of programmes between the Kensington and Battersea sites will be complete in 2015.