Tate Modern is the world’s most visited museum of modern art. An iconic new eleven-storey extension, by architects Herzog & de Meuron will create more display spaces, learning facilities, cafés, restaurants and shops.
The Tanks at Tate Modern is the first phase of the extension project and imaginatively reuses the industrial spaces to the south of the existing building, which once contained the oil for Bankside power station. The spaces have been transformed into unique galleries for performance art and multimedia installation.
Cartlidge Levene and Studio Myerscough were appointed to design the wayfinding and on-site interpretation material for a 15-week festival at the Tanks, ‘Art in Action’ which formed part of the London 2012 Cultural Olympiad. This presented an opportunity to test some of our key design and wayfinding principles for the Tate Modern extension which will sit directly above.
We developed a graphic language and material application to suit the raw, industrial aesthetic of the architecture. Two simple mediums were used for graphic language: projection and fly posters. Both are direct methods of application which reveal the raw, contoured, surfaces of the ‘as found’ concrete walls.
The new eleven-storey Tate Modern extension will be open by the end of 2016.