Tate Modern is the world’s most visited museum of modern art. An iconic new eleven-storey extension, by architects Herzog & de Meuron will create more display spaces, learning facilities, cafés, restaurants and shops.
Cartlidge Levene and Studio Myerscough have been appointed to develop the wayfinding and signage for the new extension, the existing building and the surrounding landscape to ensure a single, coherent visitor experience.
As part of our wayfinding strategy and design for the extended Tate Modern, we changed the level numbers in the summer of 2012, renaming them 0–6 (formerly 1–7). This forms a fundamental aspect of our strategy to improve orientation and introduce intuitive reading of the building especially when entering at the popular river entrance (now renamed level 1). The new level numbering system also anticipates the opening of the new extension which will create a ‘street’ running through the Turbine Hall from north to south.
We have developed a new wayfinding graphic language with supergraphic level numbers and an intuitive wayfinding ‘diagram’.
The diagram orientates the visitor both vertically and horizontally with the relevant ‘brick’ highlighted black to indicate location within the building. Typographic listings posters add colour and information at entrances, revealing the diversity of art and activities on offer at Tate Modern.
Our wayfinding principles are currently being tested in the existing building and will form part of our overall wayfinding language for the whole of Tate Modern when the extension opens at the end of 2016.
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